DR PEPPER X @ROMEOSSHOW
DR PEPPER JINGLE
Dr Pepper Jingle Case Study
If you have 2 minutes and 28 seconds to know the full story.
Here’s a quick summary of what happened:
It started with an 11-second TikTok.
@Romeosshow posted their “Dr Pepper Jingle”. This 11-second video went instantly viral, getting millions upon millions of views in just a few short days.
Which grew into a full internet sensation.
Remixes
Immediately, TikTok took this jingle and remolded it into various jingles. Disco, techno, heavy metal, you name it—people remade it.
Fan Edits
A fan-made jingle wouldn’t be complete without fan-made commercials backing the music. Dozens upon dozens of homemade commercials flooded TikTok.
Sketches
This earworm went viral, and to cope with the humming, people made videos showing how it had fully permeated the zeitgeist.
But where was Dr Pepper during all of this?
Urban.Unicorn
On TikTok
OMW to Dr Pepper corporate because I still don't see a Romeo collab
Ella
On TikTok
DR PEPPER PLEASE IM BEGGING YOU USE THAT DR PEPPER THEME SONG
BackAgain
On TikTok
Would y'all please acknowledge Good and Nice???
We were making something BIG behind the scenes.
We knew we had a media buy on one of the largest stages in the nation...
We released this ad during the College Football Playoff National Championship.
The College Football Playoff National Championship had over 31 million viewers. We knew we had to release this ad on a stage that would give proper kudos to the original creator, @romeosshow.
The internet loved it.
Countless reposts, comments, and shares flooded the internet once the ad went live.
TTinthewoods
On TikTok
Dr Pepper took their time and made her into a national commercial instead of just making TikToks. All is right with the world now and I’m gonna go buy a Dr Pepper!
MissDane
On TikTok
Did anyone else get really excited and scream then have to immediately explain to their spouse the entire lore? 😭
Chefshay
On X
Well played Dr Pepper well played...
Kadriye Buyuk
On TikTok
Y’all did my sis correct, I cam here to show my respect 🔥❤️
Mainstream media did too.
Countless reposts, comments, and shares flooded the internet once the ad went live.
4.1 Billion
Over 4.1 billion earned impressions
270+
270+ placements among outlets like the Today Show, Fast Company, PEOPLE, and TMZ
Good & Nice Stats:
+40%
40% increase in social mentions YoY
Over 1M
Over 1 million engagements across all owned content
18.1M+
18.1 million+ views across all owned content
DR PEPPER X @ROMEOSSHOW
DR PEPPER JINGLE
Dr Pepper Jingle Case Study
If you have 2 minutes and 28 seconds to know the full story.
Here’s a quick summary of what happened:
It started with an 11-second TikTok.
@Romeosshow posted their “Dr Pepper Jingle”. This 11-second video went instantly viral, getting millions upon millions of views in just a few short days.
Which grew into a full internet sensation.
Remixes
Immediately, TikTok took this jingle and remolded it into various jingles. Disco, techno, heavy metal, you name it—people remade it.
Fan Edits
A fan-made jingle wouldn’t be complete without fan-made commercials backing the music. Dozens upon dozens of homemade commercials flooded TikTok.
Sketches
This earworm went viral, and to cope with the humming, people made videos showing how it had fully permeated the zeitgeist.
But where was Dr Pepper during all of this?
Urban.Unicorn
On TikTok
OMW to Dr Pepper corporate because I still don't see a Romeo collab
Ella
On TikTok
DR PEPPER PLEASE IM BEGGING YOU USE THAT DR PEPPER THEME SONG
BackAgain
On TikTok
Would y'all please acknowledge Good and Nice???
We were making something BIG behind the scenes.
We knew we had a media buy on one of the largest stages in the nation...
We released this ad during the College Football Playoff National Championship.
The College Football Playoff National Championship had over 31 million viewers. We knew we had to release this ad on a stage that would give proper kudos to the original creator, @romeosshow.
The internet loved it.
Countless reposts, comments, and shares flooded the internet once the ad went live.
TTinthewoods
On TikTok
Dr Pepper took their time and made her into a national commercial instead of just making TikToks. All is right with the world now and I’m gonna go buy a Dr Pepper!
MissDane
On TikTok
Did anyone else get really excited and scream then have to immediately explain to their spouse the entire lore? 😭
Chefshay
On X
Well played Dr Pepper well played...
Kadriye Buyuk
On TikTok
Y’all did my sis correct, I cam here to show my respect 🔥❤️
Mainstream media did too.
Countless reposts, comments, and shares flooded the internet once the ad went live.
4.1 Billion
Over 4.1 billion earned impressions
270+
270+ placements among outlets like the Today Show, Fast Company, PEOPLE, and TMZ
Good & Nice Stats:
+40%
40% increase in social mentions YoY
Over 1M
Over 1 million engagements across all owned content
18.1M+
18.1 million+ views across all owned content
DR PEPPER X @ROMEOSSHOW
DR PEPPER JINGLE
Dr Pepper Jingle Case Study
If you have 2 minutes and 28 seconds to know the full story.
Here’s a quick summary of what happened:
It started with an 11-second TikTok.
@Romeosshow posted their “Dr Pepper Jingle”. This 11-second video went instantly viral, getting millions upon millions of views in just a few short days.
Which grew into a full internet sensation.
Remixes
Immediately, TikTok took this jingle and remolded it into various jingles. Disco, techno, heavy metal, you name it—people remade it.
Fan Edits
A fan-made jingle wouldn’t be complete without fan-made commercials backing the music. Dozens upon dozens of homemade commercials flooded TikTok.
Sketches
This earworm went viral, and to cope with the humming, people made videos showing how it had fully permeated the zeitgeist.
But where was Dr Pepper during all of this?
Urban.Unicorn
On TikTok
OMW to Dr Pepper corporate because I still don't see a Romeo collab
Ella
On TikTok
DR PEPPER PLEASE IM BEGGING YOU USE THAT DR PEPPER THEME SONG
BackAgain
On TikTok
Would y'all please acknowledge Good and Nice???
We were making something BIG behind the scenes.
We knew we had a media buy on one of the largest stages in the nation...
We released this ad during the College Football Playoff National Championship.
The College Football Playoff National Championship had over 31 million viewers. We knew we had to release this ad on a stage that would give proper kudos to the original creator, @romeosshow.
The internet loved it.
Countless reposts, comments, and shares flooded the internet once the ad went live.
TTinthewoods
On TikTok
Dr Pepper took their time and made her into a national commercial instead of just making TikToks. All is right with the world now and I’m gonna go buy a Dr Pepper!
MissDane
On TikTok
Did anyone else get really excited and scream then have to immediately explain to their spouse the entire lore? 😭
Chefshay
On X
Well played Dr Pepper well played...
Kadriye Buyuk
On TikTok
Y’all did my sis correct, I cam here to show my respect 🔥❤️
Mainstream media did too.
Countless reposts, comments, and shares flooded the internet once the ad went live.
+40%
40% increase in social mentions YoY
270+
270+ placements among outlets like the Today Show, Fast Company, PEOPLE, and TMZ
18.1M+
18.1 million+ views across all owned content
Over 1M
Over 1 million engagements across all owned content
4.1 Billion
Over 4.1 billion earned impressions
Good & Nice Stats: